News that comes from Australia particularly about gambling is always an interesting issue to talk about. This is mainly because this activity is considered a national past time in the country. Although the year 2012 left the Australian online casino industry with significant losses, it will fix that by starting the year right. The 2013 Aussie Millions Poker Championship will kick off early this year from January 17 until February 3. A deal that happened between one of the leading betting exchange companies Betfair and Melbourne’s Crown Casino will easily heat up the event.
This partnership will allow Betfair to show off its logo on the poker tables. Doing so will seriously boost its visibility as one of the Best Casinos Online. On the other hand, its partner will be getting some of the benefits from the pairing as well. This agreement apparently benefits both parties as one gains popularity and exposure while the other enjoys additional profit without much effort. According to the Crown’s chief exec Greg Hawkins, the company is happy about its partnership with Betfair as it becomes the presenting partner of the most anticipated online casino grouping of events that happens every January in Australia. Betfair’s expertise in the sports exchange industry will boost the event, Aussie Millions, along with poker enthusiasts.
Aussie Millions is hailed as the richest, longest, largest, and the most prestigious poker event in the southern hemisphere. This is simply because the main event gives out about $15,000.000 AUD as prizes. This year’s event will be comprised of 26 different poker events for 18 straight days. Betfair Australia’s CEO Giles Thompson also sees this opportunity as an ideal fit for both companies. Betfair has brought a lot of changes in Australia’s sports betting exchange with its unique offerings while Aussie Millions dominated the poker market making it a more interesting and highly lucrative form of entertainment for their citizens. Betfair currently has nearly four million casinos online and sports betting customers from 55 countries all over the globe. With this, there is no doubt that Australians will also allow themselves to engage in Betfair’s unparalleled offerings.